Using the Web Politically: Social Movement Activists and Organizations Online

This article focuses on the political use of the Internet by the Italian Global Justice Movement (GJM) considering both the organisations and the individuals involved in the movement. First, a definition of the concept ‘political use of the internet’ and its operationalization is provided. Second, light is shed on how the internet is used politically by participants in social movements taking into account their organizational and participatory experiences. Data were gathered with quantitative and qualitative instruments during different researches: a survey of participants in a demonstration against the ‘Bolkestein’ directive and a series of interviews with representatives of different social movement families of the Italian GJM, complemented by a qualitative website analysis of the same organisations. While quantitative data allows for controlling relations among variables concerning the political use of the internet by individuals, qualitative data provides more detailed information on internet use in the everyday life of activists and organisations. DOI: 10.4018/978-1-4666-0966-2.ch018